Showing all articles in the Opinion category
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Putting AI to work for women’s health
31 October 2023 | By Alex Kinsella in: Opinion, Tech About Town
Columnist Alex Kinsella attended the launch of AskEllyn, a conversational AI tool designed to help individuals navigate through the difficult and emotionally challenging journey of breast cancer diagnosis… Read more
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M-Theory: Building audience trust
26 July 2023 | By Melanie Baker in: M-Theory, News, Opinion
Columnist Melanie Baker explores the connections between brand, audience and trust. Read more
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From Kitchener to Cannes
24 July 2023 | By Alex Kinsella in: Opinion, Tech About Town
On May 30, 2023, ten student films from the first cohort of the Open Gate Filmmaker Lab were screened for a packed house of students, teachers and local officials at the Apollo Cinema in downtown Kitchener.… Read more
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M-Theory: Convenient for whom?
18 July 2023 | By Melanie Baker in: M-Theory, Opinion
Melanie Baker column about how companies often seem to put self-interest ahead of customer convenience. Read more
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M-Theory: the value of delight
15 June 2023 | By Melanie Baker in: M-Theory, Opinion
Columnist Melanie Baker tells us why companies should strive to delight their customers. Read more
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M-Theory: Check the reviews first
01 June 2023 | By Melanie Baker in: M-Theory, Opinion
Whether you're a consumer or business, columnist Melanie Baker advises that we all be diligent about due diligence. Read more
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M-Theory: Why complaints are often a gift
18 May 2023 | By Melanie Baker in: M-Theory, Opinion
Plenty of workplaces have a chronic complainer. But when large numbers of people are complaining, it's an opportunity for leaders to find out what's wrong and fix it, columnist Melanie Baker argues, because… Read more
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Rallying for better health care
18 May 2023 | By Alex Kinsella in: Opinion, Tech About Town
Communitech News columnist Alex Kinsella spoke with Paul McIntyre Royston, president and CEO of the Grand River Hospital Foundation, and Moazam Khan, director of health tech at Velocity, to learn about… Read more
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Building understanding through customer interviews
10 May 2023 | By Alex Kinsella in: Opinion, Tech About Town