Showing all articles by author: Melanie Baker
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M-Theory: Talking trash (and waste management tech) with Cari Rastas Howard
30 January 2014 | By Melanie Baker in: Featured, M-Theory, Opinion
Garbage, and by extension waste management is a relatively new phenomenon in human history. Melanie Baker recaps with Cari Rastas Howard on this topic. Read more
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M-Theory: Would not buy again
14 January 2014 | By Melanie Baker in: M-Theory, Opinion
In order to attract potential buyers, good sellers need to clearly answer the question "What's in it for me? for their audience. The same logic can be applied to tech companies trying to attract talent. Read more
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M-Theory: Curiouser and curiouser: team building lessons from Rob Drimmie
19 December 2013 | By Melanie Baker in: Featured, M-Theory, Opinion
Rob Drimmie, Development Manager at Apps Factory shares how he builds teams with co-op students who are just gaining work experience for the first time. Read more
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M-Theory: I got a fever...for some meaningful technology
22 November 2013 | By Melanie Baker in: Featured, M-Theory, Opinion, Startups
With a lot going on in the world between exalted altruism and rank banality, Melanie still believes that the people who built the apps changed the world Read more
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M-Theory: Startup lessons from Girl Geek Carol Leaman
05 November 2013 | By Melanie Baker in: Featured, M-Theory, Opinion, Startups
Carol Leaman joined us to talk about her startup, Axonify, its background and the neuroscience upon which the software is based. This column will look at some of the broader startup lessons learned. You’ll… Read more
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5 Key Questions
16 April 2012 | By Melanie Baker in: M-Theory, Opinion
M-Theory author Melanie Baker highlights 5 key questions that companies should ask themselves before composing their social strategy. Read more
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Play nicely
04 January 2012 | By Melanie Baker in: M-Theory, Opinion
Melanie Baker shares some social network etiquette. Read more
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M-Theory: Communication breakdown, it's always the same
| By Melanie Baker in: Featured, M-Theory, Opinion
People find it weird that kids nowadays can make money online by simply streaming on Twitch or posting a couple of Instagram photos, but hasn't that been the concept of fan clubs since forever? Read more