Showing all articles by author: Melanie Baker
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M-Theory: What Blackbeard can teach us about branding
28 April 2022 | By Melanie Baker in: M-Theory, Opinion
Blackbeard had such a fearsome reputation as a pirate that enemies would surrender without him having to do anything. Columnist Melanie Baker looks at the branding lessons in Blackbeard's story. Read more
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M-Theory: Rethinking what ‘professional’ means
14 April 2022 | By Melanie Baker in: M-Theory, Opinion
Columnist Melanie Baker explores the shifting definitions for what it means to be 'professional.' Read more
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M-Theory: There is no playbook for this
31 March 2022 | By Melanie Baker in: M-Theory, Opinion
After two years of life in a pandemic, we should all prepare for some awkwardness, and hope for grace, as we edge back into in-person work, columnist Melanie Baker writes. Read more
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M-Theory: What is a startup, really?
17 March 2022 | By Melanie Baker in: M-Theory, Opinion
Columnist Melanie Baker explores the mystique around the term "startup" and the downsides growing companies might face if they cling to that label for too long. Read more
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M-Theory: You didn't sign up for this. Now what?
03 March 2022 | By Melanie Baker in: M-Theory, Opinion
Change in the workplace is inevitable for all of us, and that's especially so in tech. Columnist Melanie Baker looks at change and offers advice on how to navigate it while maintaining a sense of control. Read more
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M-Theory: How to lose the war for talent
17 February 2022 | By Melanie Baker in: M-Theory, Opinion
As tech companies compete for the best people in a tight market, Columnist Melanie Baker weighs in on the various landmines employers can encounter when trying to attract and retain top talent. Read more
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M-Theory: To get ahead, get out of your own head
03 February 2022 | By Melanie Baker in: M-Theory, Opinion
Columnist Melanie Baker looks at the workplace factors behind performance anxiety and so-called "imposter syndrome," and how employees can move beyond them. Read more
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M-Theory: How to move on when the world stands still
20 January 2022 | By Melanie Baker in: M-Theory, Opinion
Columnist Melanie Baker looks at the at-times-awkward considerations involved in changing jobs during an era of pandemic and remote work. Read more
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M-Theory: How much time are you giving away?
06 January 2022 | By Melanie Baker in: M-Theory, Opinion
Columnist Melanie Baker weighs in on the perils of volunteering too much unpaid time to our employers, due to scope creep of jobs and other factors. Read more
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M-Theory: Hiring in a time of upheaval
09 December 2021 | By Melanie Baker in: M-Theory, Opinion
Columnist Melanie Baker looks at the considerations around hiring candidates who have been tossed around by a work landscape roiled by nearly two years of pandemic. Read more