Showing all articles in the Opinion category
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View from the 'Loo: Alex Kinsella looks ahead to LRT
27 February 2014 | By Alex Kinsella in: View from the 'Loo
Waterloo and Kitchener are best of friends, but also stark rivals. The idea of uniting often occurs, and the creation of the LRT threatens the idea of community of each city. Read more
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M-Theory: Flukes, freemium and Flappy Bird: the economics of mobile app development with Christina Moulton
21 February 2014 | By Melanie Baker in: Featured, M-Theory, Opinion
The app development industry is still young. Many people don't know what they are doing, and apps are very expensive to make. This had led to the creation of a lot of free and cheap apps to see what sticks. Read more
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M-Theory: Welcome to the businesszone
14 February 2014 | By Melanie Baker in: Featured, M-Theory, Opinion
People tend to know what they want. Consumers don't need to add a business' community manager to their long list of best friends. That is where the businesszone comes in. Read more
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M-Theory: Talking trash (and waste management tech) with Cari Rastas Howard
30 January 2014 | By Melanie Baker in: Featured, M-Theory, Opinion
Garbage, and by extension waste management is a relatively new phenomenon in human history. Melanie Baker recaps with Cari Rastas Howard on this topic. Read more
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M-Theory: Would not buy again
14 January 2014 | By Melanie Baker in: M-Theory, Opinion
In order to attract potential buyers, good sellers need to clearly answer the question "What's in it for me? for their audience. The same logic can be applied to tech companies trying to attract talent. Read more
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M-Theory: Curiouser and curiouser: team building lessons from Rob Drimmie
19 December 2013 | By Melanie Baker in: Featured, M-Theory, Opinion
Rob Drimmie, Development Manager at Apps Factory shares how he builds teams with co-op students who are just gaining work experience for the first time. Read more
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M-Theory: I got a fever...for some meaningful technology
22 November 2013 | By Melanie Baker in: Featured, M-Theory, Opinion, Startups
With a lot going on in the world between exalted altruism and rank banality, Melanie still believes that the people who built the apps changed the world Read more
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M-Theory: Startup lessons from Girl Geek Carol Leaman
05 November 2013 | By Melanie Baker in: Featured, M-Theory, Opinion, Startups
Carol Leaman joined us to talk about her startup, Axonify, its background and the neuroscience upon which the software is based. This column will look at some of the broader startup lessons learned. You’ll… Read more
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Guest post: Gary Will on BlackBerry's place in Waterloo Region tech
19 September 2013 | By Communitech in: Featured, Opinion
According to the recently-released 2011 National Household Survey the Kitchener-Cambridge-Waterloo census metro area (CMA) has passed the Ottawa CMA for percentage of residents working in software & IT… Read more
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4 Tips to Find the Right Sales and Marketing Tactics
23 May 2013 | By Communitech in: Opinion, Startups
A daunting task facing many growing firms is picking the right sales and marketing tactics. It’s hard to know where to start, especially when there are so many one-size-fits-all points of view. Take a… Read more