This video series is focused on failure in the tech world and the mythologies around it. We look at real failures caused by issues with founders, design, market fit, timing, luck and more. Like success, failure is complex and subjective with many levels; some are small and survivable while others are big, cold, hard failures where you lose everything and shut down the company. What matters is to see failing as a path to learning: to fail to learn.

Meet Donna Litt, co-founder and COO at Kiite, an AI platform/solution that is essentially an intelligent sales coach. Before Kiite, Litt co-founded TribeHR, which was acquired by NetSuite in 2013. After graduating from the University of Toronto with a degree in archaeology, Litt spent a decade optimizing customer experiences and business operations in the nonprofit and ICT sectors. As a dynamic and analytical leader, she has owned a wide array of functions – from customer development and retention to recruiting and compliance. With her first novel published in 2018, Litt is also an author and STEAM evangelist with today’s youth. She invests in helping women from non-technology fields find success in Canada’s growing ICT sector.

Litt believes it’s critical for companies to create a culture where vulnerability is not a weakness, learning is celebrated, and people feel comfortable discussing their failures, which will ultimately inspire more innovation. “To feel failure can be as significant as feeling something like hate, or feeling something like love. It’s that idea of, ‘I knew better, and yet, I still chose, and it didn’t go to plan’...It’s important for companies to de-couple the idea of failure from mistakes. Because we make mistakes everyday. It’s just like living. We’re human and we don’t have these perfect, linear lives.”

Watch Donna Litt and see how she’s changing the narrative.

More on Donna Litt:  Kiite's Joseph Fung and Donna Litt: It's time to fix what's wrong with tech

Video : Sara Jalali

Special thanks to Dmytro Pravda and everyone who supported the production of this video.