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Welcome back to Nimble Hippo Radio!
In episode one, we took a broad look at what corporate innovation is and why it's important. Today, we're talking about a thorny issue faced by everyone working in the corporate innovation space: innovation theatre. Looking innovative can bring short term benefit, even if you haven't done the hard work of changing habits and behaviour. But long-term, innovation theatre is a death trap: no amount of theatrics will help move your bottom line, or prepare for where your market is moving.
Related: Introducing Nimble Hippo Radio.
