HotSpot Merchant Solutions is an analytics software company with a proven mobile parking application and smart city sensor platform for municipalities and businesses. It uses municipal open data on parking, building and business locations to enhance its data collection and planning for optimal sensor deployment. As a driver you can use the HotSpot app to pay for your parking from remote locations with your mobile phone. As a business, you have access to beacons to reward your customers with parking incentives. Through proximity and tap beacons, you’re able to increase your competitiveness by validating customers’ parking, collecting customers’ feedback, and reaching downtown shoppers with tracked mobile ads. By realizing parking as the point of opportunity to reach customers, HotSpot developed a tool to connect businesses to their customers and personalize the entire customer journey.
Cities and business improvement agencies can leverage these open data sets to make smarter investments, and strengthen the business community. By analyzing real-time sensor data, the downtown is provided with a holistic view of citywide data, such as in-store traffic heat maps and parking concentration, allowing for better planning and cost structure management. Currently HotSpot is deployed in Fredericton, Moncton, Saint John, and Charlottetown and through US partnerships has begun scaling across North America.
