Inspiring Trust, Empowering Humanity

The Good AI program is designed to help founders understand the importance of incorporating ethical AI principles into products. Join industry professionals in shaping the future of AI innovation. 

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The Hub

Good AI: Putting ethical AI into practice

Good AI helps startups strengthen the development, understanding and implementation of ethical AI. We’re helping to build actionable strategies to enable Canada’s tech founders to create trustworthy AI products and services, and build a brand that their customers know they can trust. 

Good AI starts with the right partners.

Good AI is built on a partnership model to drive strategy, service delivery, thought leadership and advocacy. With the right partners we’ll inform founders in the following areas: education and awareness, development and implementation.

We’re looking to partner with those who share our passion for responsible AI.

Areas of focus include:

  • Standards and compliance
  • Human rights and ethics
  • Priority AI markets including health, cities, and finance) 
  • Research & talent 
  • Capital 
  • Tech founders 

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Thanks to our partners

EY logo
TD logo
Rideau Hall Foundation logo
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